The problem with most search marketers is that they depend on public keyword tools that are free to create their PPC keyword catalogue. The key words you use determine the activity of your PPC this means that if they are weak, it will negatively affect the whole AdWords account. Make your ads more relevant – Google ads that speak and convince the searcher’s query will increase your click-through-rate (CTR) which is the best route to a higher Quality Score and less costs per click.Ī High Quality Score Starts With the Right Keywords This will enable easier creation of precise ads and landing pages that will reach your target audience. Valuable account structure – organize your keywords into small groups that are closely related to obtain high Quality Scores. You can take control over your quality score by taking the following steps.īetter keyword information – increase the relevance of your keywords by doing better keyword research to build your campaigns on the right basis. Quality Score has an effect of your cost per action and the position of your ads the Google Quality Score determines the profitability and success of your PPC.īetter management and organization of Google Ads campaign can raise your Quality Score in a number of ways. Google Ads Quality Score: Examining the Key FactorsĪ Google Ads Quality Score is an assessment of the performance, relevance, and quality of your ads in the pay-per-click (PPC) advertising platform.
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